Multichoice has once again announced an increment in the prices of DSTV and GOTV subscriptions for the second time in less than 4 months.
The development has, however, angered Nigerians both on social media and on streets who blame the government for allowing the South African-owned company to manipulate them.
The price hike is coming despite the unprecedented hardship and suffering being experienced by Nigerians as a result of the COVID-19 pandemic.
Giving reasons for its upward review of pricing, the company cited factors such inflation, operations, the mandatory increase in Value Added Tax, VAT and devaluation of Naira by the government (see attachment).
We observed that from Tuesday, September 1, 2020, MultiChoice will effect its new price regime which is as follows: DSTV Premium will move from N16, 200 to N18, 400, Compact Plus from N10, 925 to N12, 400, Compact from 6,975 to 7,900 and for users of GOtv Max, they will have to pay the sum N3,600 from 3,280.
This new development, we understand, has not gone down well with some of MultiChoice dealers and agents, who believe the company is taking advantage of Nigerians.
Some have asked how MultiChoice can justify its claim of delivering value and accessible services to its Nigerian customers? ”Is it by making life unbearable and contributing to the hardship that is already killing the people.”
”How can MultiChoice say it acknowledges that the people of Nigeria are living under increased economic pressure and yet hit them harder with price hike? ” Some Nigerians who spoke with us find it hard to reconcile this.
Morene Ajike, an Abuja-based businesswoman said it was unfounded that a company like MultiChoice
“Nigeria is a country of over 200 million people. How come its citizens depend solely on a foreign company to view soccer stations, African Magic and other entertainment channels? All these things still points to corruption. Companies like MultiChoice closes the mouth of our political leaders with bribe and extorts citizens.”
Asked if the move by the Federal Government to compel the company to charge pay-as-you-go was realistic, Barr. Emeka Chidi, a lawyer, said,
Forget those people, it’s all a mirage. They [the government] mount pressure for the wrong reasons, they have a great share from MultiChoice. What they do at the National Assembly is to confuse people. Multichoice settles them handsomely; that’s why they are still here.